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Influence: Science and Practice (5th Edition)

Influence: Science and Practice (5th Edition)Author: Robert B. Cialdini
Publisher: Allyn and Bacon
Category: Book

List Price: $32.00
Buy New: $14.99
as of 7/24/2014 19:36 CDT details
You Save: $17.01 (53%)

In Stock


New (68) from $14.99

Seller: Educational__Textbooks
Sales Rank: 5,077

Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 5th
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 6 x 0.6

ISBN: 0205609996
EAN: 9780205609994
ASIN: 0205609996

Publication Date: August 8, 2008
Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually ships in 24 hours

Also Available In:

  • Audio CD - Influence: Science and Practice (5th Edition)
  • Kindle Edition - Influence: Science and Practice, ePub (5th Edition)

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Product Description

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).

 

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

 

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.




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